Germans are known for a lot of things: Punctuality, Precision and Engineering. Which makes you believe we are not the most fun, creative and romantic people. And you are probably right, which is why we based Volkswagen 'Made in Germany' campaign around the insight, that Germans might not be the best in everything, but they are the best in everything you care about in a car.
Please note that this soccer spot was really funny in 2005 when German soccer was at its lowest point in decades. It might not be as funny now, since we are the current world champions. Sorry, I had to.
My role was Junior Copywriter. Agency: DDB Berlin, Chief Creative Officer: Amir Kassaei, Creative Director: Stefan Schulte, Bert Peulecke, Group Head: Marian Götz, Christian Jakimowitsch, Art Director: Marc Isken, Andreas Barhainski, Copywriter: Kai Ab-del Salam.