The Polo GTI is the smallest of the supercharged GTIs in Volkswagen's line-up. It is the understatement car, if you want understatement with 180 horsepower catapulting a 1200 kg car. So once people know you have the Polo GTI, they will expect the same dynamics and power from you.
My role was Junior Copywriter. Agency: DDB Berlin, Chief Creative Officer: Amir Kassaei, Creative Director: Stefan Schulte, Creative Director: Bert Peulecke, Group Head Copy: Ludwig Berndl, Production: @Radical, Director: Sebastian Strasser