Volkswagen Polo GTI
’Peter’
Making the small-but-mighty Polo GTI deceivingly athletic
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Challenge
Everybody with a bit of petrol in their bloodstream knows the legendary Golf GTI. In 2006, Volkswagen launched a younger and smaller brother that is just as exciting, dynamic, and athletic.
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Approach
To prove that a Polo can be just as GTI as a Golf, we showed that even things that are smaller and that don’t look like it at first can be deceivingly athletic and powerful.
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Results
The film won several awards and more importantly was so successful that it launched in many more markets than originally planned, making it a fully global campaign that originated in Germany.
My role was Junior Copywriter
Agency DDB Berlin CCO Amir Kassaei Senior Copywriter Ludwig Berndl Senior Art Director Kristoffer Heilemann Agency Producer Marion Lange Account Manager Cathleen Losch Production Company Radical Media Director Sebastian Strasser DOP Rodrigo Prieto Launch March 2006