German Creative Director & Copywriter in Los Angeles
Resume
Over 15 years of advertising experience in the top creative agencies around the world. And still hungry and curious like on the first day. With my background in graphic design and studies in marketing strategy, I am a multifaceted creative that is more than just a copywriter. My primary responsibilities in the last years included concept development and copywriting for many of the world's best ad agencies as well as culturally-aware transcreation and localization – between German and English and leading worldwide teams and managing complex projects such as launch of multiple Apple products – client-side as well as for their primary agency of record.
Brands
Awards & Achievements
• Listed as one of the most awarded copywriters in the world on the Big Won list (38th place, 2009).
• Multiple advertising awards including Cannes Lion in Gold (Apple) and Bronze (Volkswagen), Gold and Silver at the London International Awards and New York Festivals
• Won the Grimme Preis (German Emmy) with the writer's room of the Harald Schmidt Late Night Show.
Experience
Creative Director
TBWA\ Media Arts Lab Los Angeles, United States of America
Jul 2016–now
Running the world-wide localization and transcreation effort of Apple's global ad agency. Overseeing all the creative output including TV, cinema, print, digital and social advertising of Media Arts Lab, Apple‘s ad agency. In this capacity I was responsible for the worldwide localization and leading the creative teams in 26 countries across the globe. During this time me and my team also constantly improved processes and made sure we can achieve and exceed the high standards of our client.
Freelance Creative Director
Berlin, Hamburg, Amsterdam & Silicon Valley
Jan 2015–Jun 2016
Based in Berlin but working for brands and ad agencies around the world, I was able to contribute to a diverse amount of marketing and advertising projects from localization, to conception and execution. For brands and agencies like: Apple, 72andSunny Amsterdam, Kolle Rebbe, Jung von Matt Berlin, Netflix, Axe, Smirnoff
Associate Creative Director
TBWA\ Media Arts Lab London, United Kingdom
Jan 2012–Dec 2014
Over the course of three years I not only lead the localization of all TV spots, print and outdoor ads for the German market, I also developed into one of the leaders of the creative team in the London o ce handling the overall direction and creative excellence of Apple marketing across all European markets plus Russia, Turkey and United Arab Emirates. Running the world-wide localization and transcreation effort of Apple's global ad agency.
Senior Copywriter
M&C Saatchi Berlin, Germany
Jan 2011–Dec 2011
During my time at M&C Saatchi Berlin I was able to handle multiple Ferrero accounts and became a Senior Copywriter. I handled several campaigns on my own including the hugely important launch campaign for Ferrero‘s agship product ‚Mon Chéri‘. A campaign so successful it was still running in 2016 – 5 years after its first run. Additional to the campaign work I was helping the agency to attract new clients and win new business. One of the campaigns for Havana Club was honored with the Gold at the European E e Awards.
Copywriter
TBWA\ Berlin, Germany
Jan 2010–Dec 2010
After a year in the Australian ad scene, I was recruited by the International unit of TBWA\ Berlin where I instantly was put on the most important accounts, McDonald‘s and adidas. Together with my highly decorated Brazilian creative directors we helped create awarded TV spots and print campaigns for the European market including a highly successful
innovative one for the EURO2010 soccer championships.
Freelance Copywriter
Sydney, Australia
Jan 2009–Dec 2009
During a year in Australia I was able to work freelance in two of the most renowned agencies of the continent. During a multi-month stint at George Patterson Y&R I was responsible for the launching a new mobile provider and crafting a successful campaign educating Australians about the risks and dangers of synthentic drugs. After that I was able to work in one of the world‘s best agencies, droga5. Here I was a copywriter for the Unilever brand Axe/Lynx and the airline Virgin Australia. For brands and agencies like: Virgin Australia, droga5, George Patterson Y&R
Junior Copywriter
DDB Berlin, Germany
Sep 2005–Dec 2008
Within my four years at DDB Berlin I rose from creative intern to junior copywriter working on the agencies most important account: Volkswagen. On this client me and my team created numerous pieces of work that we awarded at the world most important ad festivals, including Cannes.
Freelance Late Night Comedy Writer
Harald Schmidt Show, Germany
2000–2003 (intermitted)
Right after high school my passion for writing and comedy led me to work at Germany‘s most famous late night and help their team write the monologue. My team was awarded the renowned Grimme Preis (the German Emmy) for our work in 2002.