For Season 2 of Netflix and Marvel's 'Daredevil' we were asked to stir excitement and generate online buzz. For this we created innovative digital components that showed the trailer and key characters to the masses, but also gave comic fans and gamers to chance to dive deeper into the characters.
Additional to the digital touch points we created two huge out-of-home banners, one being a fluorescent art piece right in the center of Berlin that was the talk of town.
My role was Creative Director. Agency: Kolle Rebbe Hamburg, Executive Creative Director: Thomas Knüwer, Creative Director Art: Christoph Bielefeldt, Art Director: Thorsten Sievering, Copywriter: Henning Robert