Netflix asked us to launch season 2 of their award-winning series 'Better Call Saul' across Europe.
Whereas Season 1 focused on Jimmy’s beginnings, Season 2 features an evolved Jimmy now struggling with the (now more important) Breaking Bad underworld and his new role in his law firm. He thereby is confronted with new, often messy and desperate situations. But he always finds a way out of them. These solutions are so weirdly brilliant and unique to his character that they become advices: Saulutions – good advice for bad people.
Our goal was to create a campaign and brand moments around 'Better Call Saul' that make users curious to watch the series and explore Netflix. And by making users interacting with the brand and the show through multiple touch points we encouraged them to share their excitement.
My role was Freelance Creative Director. Executive Creative Director: Thomas Knüwer, Creative Director Art: Christoph Bielefeldt, Art Director: Thorsten Sievering, Copywriter: Henning Robert