Netflix
’Better Call Saul’
Season 2

Flooding the zone with tons of good advice for bad people.

  • Challenge

    By the launch of season 2 ‘Better Call Saul’ was one of Germany’s favorite TV show on the still-new-at-the-time streaming service Netflix. How to you stir excitement among fans but also new watchers to catch up?

  • Approach

    Everyone can use a good advice once in a while – especially bad people. That’s why we used Saul Goodman, the shady lawyer of Better Call Saul to place over 100+ contextual witty life advice – at bus stops, university cafeterias and Fashion Week events.

  • Results

    The campaign was a huge success and made ‘Better Call Saul’s second season the most successful stream show of the year. The creative itself was showcased on Netflix’ internal marketing summits and was adopted into multiple other European markets.

The truth is rarely the solution.
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My role was Freelance Creative Director

Agency Kolle Rebbe Hamburg CCO Fabian Frese ECD Thomas Knüwer CD Christoph Bielefeldt Creative Alexander Michaelsen, Fridtjof Vieth, Martin Strobel, Edgar Linscheid, Sina Ferraro Account Manager Mark Hassan, Jan Vierig, Björn-Thore Bietz, Anna-Lena Twesten Launch March 2016