Mon Chéri is Germany's most loved chocolate praline. Fans are yearning every September when the juicy Piemont cherry covered in rich dark chocolate is back from its summer break. To tell this anticipation to the world, we created a spot that shows exactly that from the cherry picking in Italy to the delivery – when it is 'Finally' here.
My role was Senior Copywriter & Art Director. Agency: M&C Saatchi Berlin, Executive Creative Director: Björn Bremer