Every year Apple brings iTunes to the real world. For 2 weeks the Roundhouse in London hosts the best of music across all genres and levels of fame – from the biggest stars to the stars of tomorrow. In 2013 we were asked to stir excitement and invite the world to watch, as iTunes Festival was not only live from London, but live in every living room and palm thanks to the app for Apple TV, iPhones and iPads. So over the course of 5 nights we shot endless hours of authentic and electrifying footage to use them in TV spots, social ads and innovative mastheads across music and entertainment focused websites.
As an example of the digital executions, here is a bespoke masthead for Pitchfork.
My role was Senior Copywriter. Agency: Media Arts Lab, Chief Creative Officer: Duncan Milner, Associate Creative Director: Zamir Antonio, Art Director: Francesca Scalon, Jula Böhm, Copywriter: Aimee Lewis