Google Pixel 9
’Now we’re talking’

Bringing the best of Google AI to people worldwide

Challenge

In fall 2024, Google launched its AI, Gemini, on the new Google Pixel 9, making it the first time a powerful AI agent you can actually talk to came to a smartphone. We needed to make clear what a leap Gemini’s conversational nature is, and that it works across multiple markets and languages.
Approach

After mapping out multiple use cases and helpful conversations, we shot all the scenes for a modular spot that we can disassemble and reassemble for each market, taking into account local talent and feature availability.
Results

Across all priority markets, Google Gemini became the de facto smartphone AI system, helping Google Pixel grow from 2% to 4.5% market share across its 6 tier-one countries.

UK :60

Agency Ogilvy Creative Lab CCO Kevin Proudfoot Creative Lab ECDs Jesse Juriga, Devin Sharkey Creative Lab Strategist Emmett Kim Ogilvy ECDs Kasia Canning, Wes Phelan Creative Matt Rivitz Google Producers Joe Haldeman, Travis Roever, Anna de Castro, Matt Magsaysay Brand Manager Crystal Mackenzie Ogilvy Producers Marisa Bursteen, Liam Golding, Rachel Scheff Production Company Smuggler Director Mark Molloy Editing Company Work Editorial New York Editors Stewart Reeves, Neil Smith, Theo Mercado Sound Mix Heard City New York Sound Engineer Mike Vitacco Color The Trafik Colorist Ricky Gausses Post Production The Mill New York Launch November 2024