GoodRx
Rebrand

Repositioning performance-based coupon app GoodRx as a trustworthy healthcare brand.

  • Challenge

    Good health is a vital foundation for a good life, yet almost half of Americans have inadequate access to healthcare. With a growing offering, GoodRx set out to become a one-stop platform for all things health.

  • Approach

    My team revamped the entire brand identity, from logo, typeface, design system to copy and tonality platforms. We partnered with the incredible team at Gretel NY to build a brand that became the new home of holistic healthcare. 

  • Results

    In 2022, GoodRx catapulted onto number 5 in YouGov Global Best Brand Improvers. In 2024, the brand made the TIME100 Most Influential Companies list.

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My role was Brand Creative Director

Chief Brand Officer Simon Cassels Creative Directors David Zorn, Jimmy Pardy Designer Paul Leri Brand Strategist Neil Dusuki, Michael Lewis Brand Manager Stephanie Wong Producer Darryl Hagans Design Agency Gretel NY Launch September 2021