Airbnb Services
’Luggage Storage Launch in London’
Launching Airbnb's newest service with a poster campaign written street by street.
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Challenge
Airbnb Services was expanding fast, with individual services piloting in single markets. London was the launch market for luggage storage: reserve a secure spot for your bags and go explore the city hands-free.
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Approach
Through partner Bounce, Airbnb has more than 600 storage points in London alone, which means one is almost always a block away. So we wrote the posters for the block. Every headline was written for the street it hung on, paired with AI-generated luggage that matched the neighborhood.
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Results
Launched during Wimbledon, when the city fills with visitors carrying too much. Luggage storage bookings grew 3.5x between June and August 2026.
Belgravia is more fun without the baggage.
Carry on. Without your carry-on. Cobblestones, crowds, staris. Oh my.
Check out the arts before you check in.
Notting Hill is more fun with the baggage.
Sightseeing shouldn't feel like weightlifting.
Check out London before you check in.
Drop off your bags and go smell the roses.
Camden is more fun without the baggage.
Serve your bags a break.
Shoreditch is more fun without the baggage.
My role was Director of Brand Creative, International
Director of Brand Creative Rey Andrade Creative Directors Ben Bartels, Iain Nevill Marketing Ghada Dajani Launch June 2026