Airbnb Hosting
’Try putting your place on Airbnb’

Hosting on Airbnb is easier
and more lucrative than you might think.

  • Challenge

    To most people, "hosting" sounds like a full-time job. In reality, the app's onboarding tools and Airbnb Co-Hosts make it something that will be worth it, even if you do it just a few times a year.

  • Approach

    To make hosting feel easy, we stopped calling it hosting. "Putting your place on Airbnb" sounds like something you'd do on a Sunday afternoon. Then we did the math out loud: once you see what your home earns while you're away, every other side hustle looks a bit foolish.

  • Results

    Launched on paid social across Airbnb's six biggest markets. Up to a 37% lift in new host sign-ups, and over 20% across every audience. Together with creator Pablo Rochat, we built a series of single-minded scenarios showing what your space can earn, even for a few days.

Try putting your place on Airbnb

Collaborating with the Internet’s favorite creator Pablo Rochat, we developed multiple single-minded scenarios that showed how much money you can earn by listing your space on Airbnb, even if it is just for a few days. The campaign was shot for vertical and horizontal edits.

My role was Director of Brand Creative, International

VP of Creative Eric Grunbaum‍ ‍Director of Brand Creative WeiWei Dong, Kevin Tenglin, Rey Andrade‍ ‍Creative Directors Jean Sharkey, Garrett Jones, Kasey Foster, Valeria Raimondi, LP Riel‍ ‍Production Amber Style, Alex Le Cras ‍Production Company Smuggler‍ ‍Director Pablo Rochat‍ ‍Marketing Marcella Lentini ‍Launch June 2026