In 2011 adidas launched the 'All in' campaign across the world. And with legendary soccer club Bayern Munich being partly owned and equipped by adidas, we were asked to make an extension of the 'All in' campaign – without any of the 'All in' budgets. But with a lean setup and featuring players like Arjen Robben and Sebastian Schweinsteiger to soccer idols like Franz Beckenbauer and real Bayern fans and their basketball team we managed to capture the spirit of the club and cultural power of soccer in Germany.
My role was Copywriter. Agency: TBWA\ Berlin, Executive Creative Director: Stefan Schmidt, Art Director: Janine Jales, Production: Partizan, Director: Nico Beyer